Our Mission

«We make the world a better working place»

Caroline Müllner

«Very professional.»

Philipp Sutter | Chief Executive Officer

Zühlke Engineering AG


«Structured, result-oriented, and Strukturiert, ergebnisorientiert und purposeful.»

Stephan Schweizer | Chief Produkt Officer

Adnovum AG


«Competent and highly effcient. Creative and inspiring.»

Daniela Reinhard | Head of Marketing

Zühlke Engineering AG


Caroline is a master of business administration from Friedrich Alexander University Erlangen-Nuremberg. She headed marketing and communication at the SIX Swiss Exchange for almost ten years.

There she was involved as department head in numerous strategic marketing, sales and change projects and was largely responsible for the positioning of the stock exchange in Switzerland and abroad. Before that, she worked in various roles in industry and services.

Today Caroline works as a management consultant, trainer, coach and lecturer in management training. She combines her many years of leadership experience with her interest in psychology and her experience as a mental coach.

Dr. Markus Müllner

«Empathetic. Pragmatic. Purposeful.»

Stefan Fuss | Chief Executive Officer

Hug Engineering AG


«Very, very valuable. Super hands on.»

Dennis van Almsick | Managing Director



«Dynamic. Pragmatic. Personally.»

Martina Fischer | Marketing & Business Development Heraeus Precious Metals


Markus holds a doctorate in economics from the University of St. Gallen. He works as a management consultant for well-known companies and as a leadership lecturer in executive MBA programs at renowned universities, business schools and corporate universities.

As a lecturer, consultant and coach, he has had the opportunity to inspire thousands of managers over the past 20 years.

Markus worked as a manager for many years. He was sales manager and managing director in the medical device Industry and in business consulting.

He set up various sales organizations and led them in international constellations.

Our Clients

  • ABB
  • adidas
  • Aenova
  • Aon
  • AXA Winterthur
  • Bayer Health Care
  • Bayer Business Services
  • Bayer Vital
  • BASF
  • BDO
  • Beiersdorf
  • Bogner
  • Bosch
  • Forbo
  • Freshfields
  • Gerresheimer
  • Goldbach Media
  • Graubündner
    Kantonalbank (GKB)
  • Grundfos
  • Heraeus
  • Holcim
  • Huber + Suhner
  • Hug Engineering AG
  • LK AG
  • Mepha
  • Miltenyi Biotec
  • Phonak/Sonova
  • Prinovis
  • Raichle & De-Massari
  • Roche
  • SIX
  • Sonetik
  • Swisscom
  • Swiss Post International
  • Still
  • T-Systems
  • UBS
  • Uponor
  • Vattenfall
  • Vitra
  • VKB Bank 
  • WRH/Ferag
  • Zühlke Engineering
  • Zürcher
    Kantonalbank (ZKB)

The list above includes companies from various industries for which the new spirit Institut’s founders have realized consulting and/or training projects over the past twenty years.

Feedbacks on our consulting projects


 «The new spirit Institut supported us very professionally in our new market positioning and in analyzing critical customer contact points. They enabled us to step a large step further in implementing our vision.»

Philipp Sutter


Zühlke Engineering AG


«Thanks to Caroline's professional, very structured and result-oriented approach, we were able to further develop the benefit communication of our NEVIS Security Suite. We have made a significant progress in our market positioning.»

Stephan Schweizer | Chief Product Officer NEVIS

Adnovum AG


«Good people. Good knowledge. Good moments.»

Daniel Hu

Key Account Management Director China

Reichle & De-Massari AG



«Purposeful support in the repositioning our marketing and business development department. Dynamic, pragmatic, personally.»

Martina Fischer

Leiterin Marketing & Business Development

Heraeus Deutschland GmbH & Co. KG


«Caroline is a complete marketing expert. Her knowledge, her extensive experience and the professional sparring with her helped us a lot to optimize the messaging and the online presence of our NEVIS Security Suite.»

Nicole Tanner

Head of NEVIS Marketing

Adnovum AG



«Thanks to the professional and competent support of the new spirit institut, we were able to successfully lead numerous projects to success. The way of working is creative and highly efficient, the personal interaction inspiring and cooperative.»

Daniela Reinhard

Head of Marketing

Zühlke Engineering AG


Feedbacks on our management trainings


«It was one of the most specific and obviously useful trainings I have ever hat the pleasure to have taken part in.»

Jason Jones

Manager Cell Therapy

Miltenyi Biotec Ltd.



«Very, very valuable. Super hands-on. Convenient for direct use.»

Dennis van Almsick

Managing Director



«A very fruitful training with a very flexible facilitator. We definitely reached our training goals.»

Stefan Ries

Head of Global Key Account Management

Reichle & De-Massari AG


«I congratualate our top management for finding academic trainers with such a knowledge and business sense. Absolutely beneficial.»

Dr. Radostin Chugreev

Marketing and Business Development Manager

Reichle & De-Massari Bulgaria EOOD


«Your knowledge and preparation enabled the participants to widen their perspective on strategy building and leadership styles. At the same time your way of delivery and sense of humor made this session highly enjoyable and inspirational.»

Monika Sawka

Leadership Development Manager EMEA Aon

Services Corporation


Our lecturer activities

  • Executive School of the University of St. Gallen (HSG), Switzerland
  • St. Gallen Business School, Switzerland
  • Cracow School of Business at Cracow University of Economics, Poland
  • University of St. Gallen (HSG), Switzerland
  • University of Berne, Switzerland
  • Technical University Munich, Germany
  • ABB University Switzerland
  • AON University, London, United Kingdom
  • HUGO BOSS University, Germany
  • STILL Academy, Germany
  • German Graduate School of Management & Law, Germany
  • Managementforum of the Commercial Chamber Vienna (WIFI), Austria
  • Euroforum, Germany
  • University of Applied Sciences Berne, Switzerland
  • University of Applied Sciences Nordwestschweiz (FHNW), Switzerland
  • Zürich University of Applied Sciences Winterthur (ZHW), Switzerland

The list above includes renowned management training institutions for which new spirit Institut’s founders have worked permanently or as guest lecturers in the past twenty years.